Where the customers come from?
If you ask how your customers know your restaurant, they will give you one of following answers:
- Social Media (Facebook, Instagram, Yelp, …)
- Google Search
- Refer from friends
- Walk In
Do you know that Social Media, Friend Recommendation and Google will lead potential customers to your website? If you know how to optimize your website and engage the users, you will acquire a lot more customers over time at very low cost.
Right Tool Right Way
Attracting customers is mixed of art and science. With the right tool and knowledge, your restaurant will attract more and more customers over time. Here how Restaurant Plus makes it happen.
Utilize Micro Moment (Discovery)
According to Google, micro-moment marketing revolves around intent-rich moments. In these moments, users turn to a device, like a tablet or a smartphone, to act on a specific need. A need can include going somewhere, plus knowing, doing, or buying something. For example, when a couple want to eat Italian Food, so they search on Google: “Italian restaurant near me”. It will show up near Italian restaurants around them. They will evaluate which is best for them at that time.
Captures user attention at the right moment (Evaluation)
Users have short attention spans, which can make it difficult to reach your target audience. Not only do you have to reach your target market at the right moment, but you also need to create a message that’s to-the-point and easy for users to understand.
Use micro-moment marketing to your advantage by creating content that targets intent-rich moments. This content should offer value to users, providing them with the information they need to act on their desire to see reviews, to order, to reserve table, and check seat availability. If you don’t allow user to interact with your website, high chance they will find alternative.
Delivers competitive advantage for users (Purchase)
If restaurants invest in micro-moment marketing, they can expect success.
With micro-moment marketing, you’re fulfilling user expectations. You’re providing them the resources and information they need to fulfill their desire, which can lead to an online order, in-store visit, or call to your business.
Micro-moments aren’t disappearing anytime soon, and with the increasing role of technology in the day-to-day lives of consumers, they will only become more common. Keep up-to-speed with everything by serving your audience and their micro-moments.
Feedback and Recommendation (Post Purchase Engagement)
If customers are satisfied with the experience, let them share their thoughts to google or social media. Restaurant plus tool will engage customers doing that with Digital Menu solution.
Quoting from Google: Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
How Restaurant Plus changes your restaurant
Discovery > More User Engagement > More Customers > More Feedbacks > Better Local Rank > Showing more frequent Online > Discover > … That’s how your restaurant will grow over time.
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